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February 09 2010
“— Pharma 2.0Patients
- Over 102 million people are using the Web to research prescription drug information.
- Over 157 million consumers are using the Web to research any health or medical info.
- About 35% of the U.S. adult population uses social media for health and medical purposes in 2009.
- 80 million people create or consume content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials.
- Certain conditions generate more conversation than others. These include mental health conditions, fibromyalgia, and ADD/ADHD.
Physicians
”
- The average physician now spends a full work day (eight hours) using the Internet for professional reasons – a substantial jump from only 2.5 hours in 2002.
- Mobile technology has played a significant role in increasing physicians’ dependency on online resources – 64% of doctors own smartphones and are using them to supplement their desk or laptop computer usage to be “always on.”
- Many are collaborating in online communities designed specifically for healthcare professionals; participation in these networks doubled between 2008 and 2009.
